Alternative Flooring specialises in producing high-quality wool, sisal, jute, coir and seagrass carpets and rugs that are ethically and sustainably sourced. With a balanced approach to design and sustainability, the vast majority of Alternative’s floor coverings are made using natural fibres – some products are even entirely handcrafted.

Alternative Flooring is an exciting, modern brand passionate about innovation and creativity, wanting to help customers express their personality through designs. Their mission is to elevate the carpet, rug and runner to the same status as other interior features. With Alternative Flooring creations, you can mix new and inspiring designs with natural classics made from the finest materials. And in so doing, achieve stunning results for your home.