Crucial Trading produces natural floor coverings using the finest wool, sisal, jute, coir and seagrass. These materials create unique textures weaves and designs in bright, naturally warming colours. And the ingrained durability of the organic fibres, combined with superb quality in design and manufacture, makes Crucial Trading carpets, rugs and runners beautifully hardwearing.

As members of The Carpet Foundation, the company prides itself on its high standards of products and customer service. Since its foundation in 1986, Crucial Trading has been committed to providing an unmatched range of floor coverings – exclusively in natural materials – that fuels your imagination, and sets your interior design ideas alight. With online tools such as the Crucial Trading rug builder, the scope for building bespoke floor coverings, tailored to your tastes and requirements, is endless.